Faites comme si de rien n’était

A Bluetooth Beacon, used in digital marketing, is abandoned in a public space and anonymously communicates the notification ‘Faites comme si de rien n’était’ (Make out nothing’s going on) to the mobile phones of people who come within its zone of activity (70m).

For its first activation the Beacon was hidden at Place de La République, in Paris, for the duration of the Wind is insubtantial exhibition.

Programmation : Stéphane Cousot.